Bridging Strategy
& Execution.

Global Operations Executive & Leadership Advisor. Architecting high-scale technical ecosystems and multiplying talent across organizations with 30+ years of operational rigor.

Alex J. Couture Portrait

"To have unlimited curiosity and to share what I know."

Personal Philosophy

Areas of Practice

Advisory Focus

Technical Operations & Infrastructure

Supporting enterprise systems infrastructure across various industries (Finance, Real Estate, Display Advertising). Expertise in transitioning custom-built platforms to commercial solutions to scale capabilities efficiently.

Leadership & People Development

Strategically fostering growth and cultivating talent through dedicated mentoring and executive sponsorship of organization-wide development initiatives. Proven multiplier for 800+ managers globally.

Operational Agility & Finance

Architected global technical support infrastructure and managed $10M+ budgets to serve as strategic levers. Optimized human capital balancing FTE headcount, vendor partnerships, and automation.

Knowledge Sharing

Thought Leadership & Development

Speaking Engagements

Upcoming · Apr 2025

Leadership in Product Management

Keynote at Stevens Institute of Technology providing actionable insights for emerging tech leaders.

Oct 2024

Collective Genius

A fireside chat with Ann Hiatt inspiring the integration of leadership tenets into daily execution.

Oct 2022

Cognitive Bias in AI

University of RI Business School presentation exploring human decision-making pitfalls in AI development.

Key Development Programs

2024 gTech Global Manager Summits: Executive Sponsor across three countries, overseeing the development of 100s of managers in Change Management and Decision Making.

2023 gPTO Manager Dev Summit: Designed and served as MC for a 3-day summit for 100+ global senior leaders, driving development in precision execution.

Mentor & Career Coach: Guiding emerging leaders since 2014, and serving as Executive Sponsor for the Global Platforms & Tools Org (2023-25).

Current Initiative

Beyond the Classroom

Currently authoring a book that explores the intersection of operational rigor and human-centric leadership. Extending the principles of tech executive development to a broader audience, the text equips leaders to navigate ambiguity and build robust teams.

Career History

Executive Background

2022 — Present

Director of Technical Operations

Google | Ads Organization

Directs the global AI-driven operational strategy and technical infrastructure for Google's Ads support ecosystem. Exercises full fiscal accountability for a $10M+ budget supporting the large-scale vendor and automation operations of the broader 150-person global organization.

2017 — 2022

Head of gTech Production & Operations

Google

Directed the end-to-end lifecycle of technical platform development and high-volume content production for Google Ads Training. Architected technical foundations ensuring a seamless experience for millions of global users.

2009 — 2014

Senior Program Manager, DFP Upgrade

Google

Led the global end-to-end deployment of Google's Publisher Ad Serving platform, orchestrating a matrixed 2k-person cross-functional operation. Protected multi-billion dollar revenue streams for top-tier media partners including NBC and YouTube with zero loss in revenue.

1994 — 2006

Foundation & Consulting

Finance & Real Estate Sectors

Developed deep technical and financial expertise through progressive roles in systems development, database administration, and consulting. Provided strategic technical business process consultation across Real Estate and Finance sectors (Digital Legacy Design, Arthur Andersen, Highland Financial).